Alaïa’s new denim line launches
Described as “a study of fit and form”, Alaïa’s new denim range stays true to the close-fitting, form-revealing designs of the late Azzedine Alaia. Under the creative direction of Belgian designer Pieter Mulier, who has since left the label, the six styles are cut to exalt femininity.
The line-up for spring 2026 includes two loose styles, a barrel-leg and flared palazzo, and four fitted cuts, from skinny to boot cut. The jeans are made in Japan from 100% cotton Japanese denim. Prices are upwards of €1,000.
The launch campaign features model Mona Tougaard photographed by Sam Rock