Growth and sustainability go hand in hand for Portuguese brand
Portuguese denim brand Salsa Jeans has reported full-year revenues of more than €200 million for 2025, growth of 11%.
It said it now had a presence in more than 50 countries, a network of 180 own-brand stores and more than 1,200 wholesale store partners. Company-owned stores brought in 35% of total revenues last year, wholesale 33%, e-commerce 16%, franchising agreements 8% and department stores 8%.
At the same time, it said its parent group, IVN, had achieved a reduction of 8% in electricity consumption last year, with 68% of the energy it used coming from renewable sources, compared to 52% the year before. It was also able to use energy generated on its own sites, contributing 32% of the electricity its consumed in its offices and 21% of the power it consumed in its factories.
Salsa Jeans said it had also achieved a 9% reduction in the volume of waste it generated last year and that 60% of this waste had gone for recycling.
Chief executive of the denim brand, Hugo Martins, told Forbes Portugal that the 2025 results proved that sustainability and business growth can go hand in hand. He said both were integral elements in the way Salsa Jeans conceives its products.
