East Coast meets West Coast in J.Crew and Lee collab’
When J.Crew’s prep cred meets Lee’s denim legacy. The two brands are introducing a premium denim capsule collection that embodies both company’s heritage in Americana. The Lee X J.Crew collaboration sees the East Coast retailer reinterpret classic Lee silhouettes, including western shirts, overalls, the Storm Rider jacket and straight-leg jeans. The two brands have chosen premium materials such as selvedge denim made by Japanese mills in the likes of Kaihara and Kurabo. Available in women’s, men’s and children’s, the capsule goes on sale this week with prices ranging from $45 to $268.
“We focused on pieces that feel authentic and enduring, the kind of wardrobe staples you reach for instinctively and keep for years. It’s about respecting heritage while making it feel relevant now,” commented Olympia Gayot, creative director for J.Crew women & kids.
“We couldn’t have a better partner than J. Crew. They are a master at product storytelling. This capsule amplifies Lee’s new global ‘Built Like Lee’ platform – highlighting how we’re showing up in new ways for today’s consumer,” added Joe Broyles, who heads collaborations for Lee.
Photo courtesy of Lee X J.Crew
