New Jeansland Fresh Blood episode
This episode of Jeansland’s Fresh Blood features Justin Bastarache, 27, who is from Montreal, Canada. Je founded a first headwear brand when still in university, to test his business sense, realising very soon that it was not sustainable. He developed a bioplastic for the brim liner of caps that can biodegrade without releasing any microplastics. He also founded a hat-making factory, Pipo Canada.
Andrew and Justin talk about what it takes to make locally in a category dominated by imports. Labor, pricing, training, minimums, lead times, and why “Made in Canada” can matter more clearly than another sustainability claim.
The conversation covers local manufacturing, practical sustainability and creating capacity where it had almost disappeared.
To listen, click here.
