Wouter Munnichs celebrates 15 years of Long John
Consultant and denim lover Wouter Munnichs is celebrating 15 years of his platform Long John with a series of collaborations, the first being a tie-up with Pakistan-based mill Indigo Textile for miniature denim caps keychains.
After gaining experience with denim, fashion and footwear brands, he launched an online platform to share his passion and knowledge.
He said: “At that time, there weren’t dedicated denim platforms, and daily blogging about denim wasn’t common. This was also before social media really took off, so it felt like a completely new adventure. One that eventually grew into something I could have never imagined."
He now also works as a consultant for denim brands, retailers and mills around the world.
Read Inside Denim’s Dialogue with Wouter here
