Hiut crafts jeans for cycling brand Rapha

01/04/2026
Hiut crafts jeans for cycling brand Rapha

Welsh denim label Hiut has teamed up, literally, with British cycling brand Rapha to create two limited edition jeans, manufactured in Hiut’s factory in Cardigan, Wales. 

The two models, the Aurelia for women and the Work jeans for men, are made from a raw 12.5oz selvedge denim. 

Those who know the attention to detail of both brands will not be surprised to find distinctive pink detailing in the jeans. Rapha’s signature colour is seen in the selvedge yarns as well as the inside chain stitching, in high visibility, as are a pink rivet and button. A reflective Rapha logo will draw attention to the rider when the cuff is turned up. 

The Rapha + Hiut range is being made available only to members of the Rapha Cycling Club.